Seminar on Digital Marketing for Start Up Entrepreneurs

Hyderabad: A seminar on digital marketing for start up entrepreneurs was held by Indian Start-ups, Hyderabad Chapter, at Hyderabad on eve of Sunday (28^th June) at Ethames Degree College, Punjagutta, Hyderabad. The programme commenced at 6pm and continued for 3 hours.  The event was addressed by Digital Marketing experts to enable start-up entrepreneurs to understand the importance of Digital Marketing.

David Neil, well known commercial writer and marketing evangelist, attended the event as one of the guest speakers and delivered his presentation on ‘Setting a Company Digitally in 60 minutes’ with an aim of helping the budding entrepreneurs in building a company with cost effective digital marketing tools. He appealed to every entrepreneur to avoid high costing services offered by service providers.

Mohan Reddy gave a PPT presentation on the topic ‘Practical SEO/SEM for Start Ups’ to promote brand. Mr. Reddy opined that every SEO and SEM has to remember a basic fact that he/she has to compete with millions of marketing messages that bombard consumers every day. Mohan covered various aspects of SEO and SEM.

Karunakar Ravirala, Internet Advertising expert, delivered his PPT presentation on   ‘Evolution of Display Advertising and Start-up Strategies’. He explained the audience about the basics of display advertising and guidelines and strategies for start up companies.

Written By:

S.Chandrashekara Reddy, M.Tech.,

chandrashekarareddys@gmail.com

GREX: First Stock Exchange for unlisted start-ups

Hyderabad: GREX, India’s first stock exchange for unlisted companies, has started its promotional activities in Hyderabad in association with Hyderabad Chapter of The Indus Entrepreneurs (TiE) and The Entrepreneur Zone (TEZ), Hyderabad. With its head office located in Pune, GREX aims to help start-up companies in attracting investors. It also helps public to participate in the growth of start-ups.

On last Saturday, GREX has organized a promotional event in the auditorium of The School of Management Studies, University of Hyderabad, Gachibowli, Hyderabad. The main aim of the event is to bring together entrepreneurs and investors from different fields. GREX wants to expand the entrepreneurship culture by improving the liquidity and transparency.

The event was presided over by Safir Adeni, President, TiE Hyderabad and Managing Director, InedaVenture Group where he elaborated the need for this platform, benefits to start-ups and investors and the criticality of such platforms for fostering entrepreneurship. He expressed his delight to introduce the new generation exchange like platform which is democratizing start-up funding.

He further added, “We are positive that such platforms as GREX will further enhance our ecosystem in terms of bringing forth outstanding ideas and help achieve collective progress in creating highly successful start-ups in the country.”

Speaking on the occasion, Dr Nandita Sethi, Director TEZ, has expressed her views that exchange platform like GREX will create a huge potential for students on campuses, who have great ideas and entrepreneurial aspirations, to aggressively undertake entrepreneurial activity, as start-up funding is a major issue for them.

Addressing the meeting, Mr. Manish Kumar, Founder cum CEO, GREX, said "GREX is designed to be an integrated platform not only for capital needs but also naturally provides visibility and access to companies. There is substantial latent appetite for these high growth companies as investment opportunity among private investors. For this market to be vibrant, it needs information sharing, transparency and ease of doing transactions. We therefore, worked with various capital market infrastructure players to develop a system that integrates the entire capital market ecosystem into one”.  

Prof V. Venkata Ramanna, Coordinator, Technology Business Incubator (TBI) at the UoH, expressed his joy over the overwhelming response the event has received from entrepreneurs, SEMs, and Investors.

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By S. Chandrashekara Reddy, M.Tech.

chandrashekarareddys@gmail.com