Seminar on Digital Marketing for Start Up Entrepreneurs

Hyderabad: A seminar on digital marketing for start up entrepreneurs was held by Indian Start-ups, Hyderabad Chapter, at Hyderabad on eve of Sunday (28^th June) at Ethames Degree College, Punjagutta, Hyderabad. The programme commenced at 6pm and continued for 3 hours.  The event was addressed by Digital Marketing experts to enable start-up entrepreneurs to understand the importance of Digital Marketing.

David Neil, well known commercial writer and marketing evangelist, attended the event as one of the guest speakers and delivered his presentation on ‘Setting a Company Digitally in 60 minutes’ with an aim of helping the budding entrepreneurs in building a company with cost effective digital marketing tools. He appealed to every entrepreneur to avoid high costing services offered by service providers.

Mohan Reddy gave a PPT presentation on the topic ‘Practical SEO/SEM for Start Ups’ to promote brand. Mr. Reddy opined that every SEO and SEM has to remember a basic fact that he/she has to compete with millions of marketing messages that bombard consumers every day. Mohan covered various aspects of SEO and SEM.

Karunakar Ravirala, Internet Advertising expert, delivered his PPT presentation on   ‘Evolution of Display Advertising and Start-up Strategies’. He explained the audience about the basics of display advertising and guidelines and strategies for start up companies.

Written By:

S.Chandrashekara Reddy, M.Tech.,

chandrashekarareddys@gmail.com

GREX: First Stock Exchange for unlisted start-ups

Hyderabad: GREX, India’s first stock exchange for unlisted companies, has started its promotional activities in Hyderabad in association with Hyderabad Chapter of The Indus Entrepreneurs (TiE) and The Entrepreneur Zone (TEZ), Hyderabad. With its head office located in Pune, GREX aims to help start-up companies in attracting investors. It also helps public to participate in the growth of start-ups.

On last Saturday, GREX has organized a promotional event in the auditorium of The School of Management Studies, University of Hyderabad, Gachibowli, Hyderabad. The main aim of the event is to bring together entrepreneurs and investors from different fields. GREX wants to expand the entrepreneurship culture by improving the liquidity and transparency.

The event was presided over by Safir Adeni, President, TiE Hyderabad and Managing Director, InedaVenture Group where he elaborated the need for this platform, benefits to start-ups and investors and the criticality of such platforms for fostering entrepreneurship. He expressed his delight to introduce the new generation exchange like platform which is democratizing start-up funding.

He further added, “We are positive that such platforms as GREX will further enhance our ecosystem in terms of bringing forth outstanding ideas and help achieve collective progress in creating highly successful start-ups in the country.”

Speaking on the occasion, Dr Nandita Sethi, Director TEZ, has expressed her views that exchange platform like GREX will create a huge potential for students on campuses, who have great ideas and entrepreneurial aspirations, to aggressively undertake entrepreneurial activity, as start-up funding is a major issue for them.

Addressing the meeting, Mr. Manish Kumar, Founder cum CEO, GREX, said "GREX is designed to be an integrated platform not only for capital needs but also naturally provides visibility and access to companies. There is substantial latent appetite for these high growth companies as investment opportunity among private investors. For this market to be vibrant, it needs information sharing, transparency and ease of doing transactions. We therefore, worked with various capital market infrastructure players to develop a system that integrates the entire capital market ecosystem into one”.  

Prof V. Venkata Ramanna, Coordinator, Technology Business Incubator (TBI) at the UoH, expressed his joy over the overwhelming response the event has received from entrepreneurs, SEMs, and Investors.

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By S. Chandrashekara Reddy, M.Tech.

chandrashekarareddys@gmail.com 

Use Social Media Effectively To Promote Your Business

Hyderabad: Nowadays, every entrepreneur uses social media to promote their business. But, most of them are lagging behind in using it in an effective manner. Commencing up of a website or blog site acts only as an initial step to kick-off a long journey. You should adequately do Search Engine Optimization and Social Media Optimization to promote traffic to the website. Most of entrepreneurs do not even perform ‘Target Audience Analysis’ before starting a website/blog or making postings in Social Media sites. It is just like sailing a boat with no rudder.

Target Audience Analysis makes your promotional activity effective and fetches you quality leads, which enhances success rate of converting leads into sales.   Here begins another step of business promotion. “Getting more number of leads or even quality leads cannot ensure success of your business. You should maintain a database of leads and nurture them on timely basis” opined Siddharth Rajsekar, co-founder of Scion Social.

Following are some of the tips he shared with entrepreneurs from Hyderabad, while addressing a workshop on ‘Social Media Strategy For Business’ on Saturday at Ebony Boutique in Hyderabad.

·  Pay attention about the details of the person who has viewed your profile.

·  Build your network daily, according to a strategy.

·  After building a network, try to nurture it on timely basis. You should engage it with some kind of activity.

·  Do not try to sell anything directly but, promote about utility of your product.

·  Make daily postings in social media sites.

·  Try to make use of free ad sites.

·  After getting a lead, make adequate follow-ups by either mail or phone call or both.

·  While writing about anything, use qualitative rather than quantitative expressions.

·  Make heading of your posting attractive and catchy.

·  Follow Market Analysis Tools like Google Trends and pick-up hot issue and try to relate it to your business promotion activity.

·  Ensure that your content contains some emotion and call to action. Keep in view that people usually show interest in content which contains some humour.

·  Make your posting during right time such as early morning, afternoon and late night.

·  Allow visitors to share your content on other social media sites.

·  Maintain an email letter chain to prospects.

·  Make your website or blog mobile friendly.

·  Use Google Analytics and other analytic tools to track traffic statistics of your website or blog.

·  Integrate your business blog in your official website.

·  Syndicate your posts across multiple social marking sites.

During his lecture, he emphasized more on the usage of Linked-In and shared following tips to use Linked-In effectively.

·  While building a network in Linked-In, it usually accepts 6 degrees of separation between two account holders. Hence, to develop high quality and potential circle, connect to either potential clients/leads on LinkedIn or to a connection of potential client/lead.

·  If you connect to a right person, you will be found by right people.

·  Most of the people neglect their personal profiles on Linked-In. It is not a simple mistake but, a blunder. Detailed personal profiles create interest and curiosity among readers about future postings of the promoter.

·  Optimize usage of buzz words in your summary.

·  Do not go for premium accounts unless your business is a larger one.

For further details, you can reach Siddharth Rajsekar @ www.scion-social.com.

During the workshop, participants attended various practical exercises to assess their social media entrepreneurial abilities. 15 selected entrepreneurs who attended the workshop thanked Vikramh Komirishetty, founder of Yogen Fruit, and Priyanka Suryaneni, from Pensar Creations, for conducting the meeting.  

By S. Chandrashekara Reddy, M.Tech.(CSE),

CSR News Services, Hyderabad.